Nike takes major steps in making swimming more accessible
Before writing this article, I didn't really think about this, but I can't remember the last time I had seen a Muslim woman swimming. But then I realised the issue; there was a major gap in the market for swimwear. There was a major lack of "modest" swimwear. Nike has taken a stance to fill that gap, with their new product line of modest swimwear.
It is tradition for Muslim woman to dress modestly. Many Muslims will fulfill this by covering their hair, showing only their face, but there are of course many different stances on Muslim law. The most common headdress style is a scarf covering the hair, which is normally called a Hijab.
The new product line would allow Muslim women to swim whilst still maintaining the modesty dress code.