Twitter changes their daily follow limit from 1000 to 400
Twitter has recently changed their policy on daily followers, changing the count from 1,000 a day to 400 a day. This change comes after Twitter realised most accounts who follow more than 400 people a day were bots or spammers. They aim to help reduce bots and spam on the platform, and this change is a step forward in that goal.
This change can help businesses and companies know they are being followed by real people, which makes Twitter a more trustworthy and credible social media. This allows for businesses to tailor their ads and promos to a more specific audience, as they can be sure the people following them are real, and not bots. This can help smaller businesses know they are growing with legitimate followers.
Twitter hopes to ultimately stop spamming on it's platform, and even though this is a very unrealistic goal, it sets the bar high. This allows for Twitter to keep trying to improve their policies and standards for it's end users.
This change should go unnoticed by most users, as everyday users usually don't follow more than 400 people a day. People can freely check how many of their followers are real or fake at sites like Twitter Audit or SparkToro.
These fake follower counts should lower in the coming weeks as Twitter cracks down and bans fake accounts for triggering that 400 follower a day limit.