Disney steps into the streaming service game
Disney has finally announced its long-anticipated streaming service, but it won’t be available until November in North America - and in some markets, it will take much longer.
The Walt Disney Company has laid out ambitious plans for a streaming service that will cost about half the price of Netflix, as the world’s largest traditional media company bets its future on a high-stakes battle with technology groups.
The streaming service will be called Disney+ and will feature shows and films from some of it's biggest franchises such as Marvel and Star Wars.
Disney will offer a streaming platform that “no other content or technology company can rival”, Mr Iger declared on a dark purple sound stage in front of a large audience.
It will cost $7 a month, that's $6 less than Netflix's $13 per month!
This launch may be due to Apple's announcement of their own streaming service.
However, with only Disney content. Could it actually survive?
Platforms such as Netflix and Hulu have a wide variety of content instead of from one specific brand.
The company expects it will draw between 60m and 90m subscribers by 2024.
The service, which will not show advertising, launches on November 12 in the US and globally over the next few years.